Imagination Capital

“Knowledge has become a commodity. Let’s face it, you can go online and find out almost anything with just one or two clicks. So the issue is not how much you know but how creatively you can leverage what you know. Today, the advantage increasingly goes to those firms that develop ‘imagination capital’ – which is the capacity to dramatically re-conceive what the firm is and imagine entirely new uses for its financial, structural and intellectual capital.”

– Rowan Gibson

From Innovation Tools.


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