Meaningful Mission Statements

Extracted from Paul Sloane via Innovation Tools:

Many mission statements are boring, long-winded, long on platitudes and short on inspiration. Here are some good ones:

  • Lego – To nurture the child in each of us.
  • Disney Corporation – To use our imagination to bring happiness to millions of people.
  • Merck – We are in the business of preserving and improving human life.
  • Tesco – To create value for customers to earn their lifetime loyalty.
  • 3M – To be the most innovative enterprise in the world.
  • WPP – To develop and manage talent; to apply that talent throughout the world for the benefit of clients; to do so in partnership; to do so for profit.
  • Glaxo, Smith, Kline – To improve the quality of human life by enabling people to do more, feel better and live longer.
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