The Social Flight

Interesting, short post by Seth Godin on using the Levy Flight to help understand social marketing:

Someone finds your restaurant. They love it. They return with friends. They hang out and become regulars for a while. Then they get bored and start browsing again.

Adding the Levy flight to your understanding is a much more nuanced representation of consumer behavior than solely thinking about the ideas of brand loyalty or random web surfing.

In another context, it’s interesting that this approach can also be used to ‘understand’ some of the paintings of Jackson Pollock (fractal expressionism)! There’s a bit of a debate about this though.

Picture credits: top and bottom.


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