Tip from Pru Leith:

“Starting things is easy – a business; a novel; a war; a baby. Keeping them going is a lot harder. I have a feeling doggedness is quite as important as imagination.”

Often in business there is a focus on the sexy topics of creativity, imagination, knowledge, innovation, strategy and so on but sometimes the key to success can lie in persistence and determination. I’ve not seen any courses on the latter but there are loads on the former!!


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