How To Gag Innovation

Never Seconds’ first school-lunch photo, May 8, 2012. The tubular thing is mashed potatoes in a crust.

Demoralising story in Wired yesterday relevant to the UK school food saga:

For the past two months, one of my favorite reads has been Never Seconds, a blog started by 9-year-old Martha Payne of western Scotland to document the unappealing, non-nutritious lunches she was being served in her public primary school. Payne, whose mother is a doctor and father has a small farming property, started blogging in early May and went viral in days. She had a million viewers within a few weeks and 2 million this morning; was written up in Time, the Telegraph, the Daily Mail, and a number of food blogs; and got support from TV cheflebrity Jamie Oliver, whose series “Jamie’s School Dinners” kicked off school-food reform in England.

Well, goodbye to all that.

This afternoon, Martha (who goes by “Veg” on the blog) posted that she will have to shut down her blog, because she has been forbidden to take a camera into school.

I was greatly amused – and that’s the whole point of course – that they had to give an explanation (the tubular thing…) to go with the photo!

We anguish about getting kids to be enthusiastic about healthy, sustainable food — to not prefer the bad stuff, not waste the good stuff, and not be entitled little monsters who whine about when their next chicken nugget is arriving. And then a child emerges who, out of her own creativity and curiosity, does all of that, and gets other children around the world excited about doing it too. And then she gets told she is offending the powers that be, and is slapped down.

On a much more positive note:

If you’d like to tell the Argyll and Bute Council, who made the decision, exactly how idiotic they’ve been, their webpage is here. (And they are @argyllandbute on Twitter.)

If you’d like to send support to Martha, you can leave a comment on her final post. (Her email is on the same page.)

And if you’d like to honor her ingenuity by supporting the school-food charity she picked, the donation page is here.

It’ll be interesting to see how this all pans out.

Update. That’s fast – they’ve now rescinded the ban!

From The Guardian:

Less than two hours after releasing a strongly-worded broadside calling Martha Payne’s pictures of the sometimes meagre and unappealing meals on offer at her primary school misleading, Argyll and Bute council had a change of heart.

Roddy McCuish, the council leader, told BBC Radio 4 that he had ordered an immediate reverse of the ban, imposed earlier this week. He said: “There’s no place for censorship in Argyll and Bute council and there never has been and there never will be.

“I’ve just instructed senior officials to immediately withdraw the ban on pictures from the school dining hall. It’s a good thing to do, to change your mind, and I’ve certainly done that.”

 

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