I came across this interesting quote on starting up new businesses from James Caan:
‘Remember that your first idea does not have to be your best idea. It is only your first idea. Don’t worry if it’s not workable. Move on. Learn from the experience. Concentrate on finding the right idea. The question to ask is not What is unique about my idea? but What is compelling about it?’
From the dictionary: compelling – evoking interest, attention, or admiration in a powerfully irresistible way.
That means irresistible to others of course and not just yourself!