Charting Apple’s Progress

From the BBC today:

Apple reported another set of record sales figures on Wednesday. The tech giants sold 47.8 million iPhones and 22.9 million of its iPad tablets.

But despite the numbers, investors were still disappointed. In after-hours trade, shares slumped another 10%, wiping $50bn off its value, after what has been a tough few months for the firm.

There’s a nice graphic at SplatF that charts the sales figures very effectively (compare with the dry numbers here):

Below, I’ve broken out some of the most important stats and trends in chart format. Note that all of these charts reflect Apple’s newly reclassified product segments, reported today for the first time. (Thus my delay in publishing.) Apple created Accessories as its own category, bundled Software and Services with iTunes, and removed Peripherals as a separate category. (It also stopped breaking out notebook vs. desktop Mac shipments, which have been split roughly between 70/30 to 80/20 for a while.)

apple-earnings-charts-1q13

Picture credit: here.

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