Saying No To New Ideas

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” – Steve Jobs

In this context, as well as having a ‘to do/done’ list it can also be illuminating to have a ‘decided not to do’ list – see here.

I’ve recently done a 6 month review and I’m quite surprised at the number of mini-projects I’ve started and then stopped, for a variety of reasons. Thinking this through has been quite enlightening. However it’s not as easy as you might think and you do have to be honest: just what made me say no and should I have said no earlier?


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