“Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the act of navigating without a map. Don’t you hate that? I love that there’s no map.” – Seth Godin
Useful to bear this in mind when reading business books and articles. Beware of looking for a map that doesn’t exist!
There are some interesting additional comments on the map metaphor here (no map is perfect but neither are we).