Whilst exploring my local library, I came across an interesting book by Gavin Esler ‘Lessons from the Top: How Successful Leaders Tell Stories to Get Ahead – and Stay There’ (published in 2012). Gavin Esler is a well-known presenter with Newsnight on BBC2. His journalistic experiences span over 30 years and through this he has interviewed a wide variety of influential people in politics, business and the arts.
At the end of the book (which I started with) he gives sixteen tips which he finds ‘striking and useful when considering successful leaders’ and which are applicable to everyone not just global stars.
Tip Two is:
Every leader tells a leadership story in three parts: ‘Who Am I?’ ‘Who Are We?’ and ‘What is our Common Purpose’ You must learn to answer the ‘Who Am I?’ question adequately, or the others do not matter.
And as an aid to doing the above, he gives Tip Three:
Remember the Earwig. All successful leaders create their own memorable way of answering the ‘Who Am I?’ bit of the leadership story succinctly. Think of it as the headline you would like to see attached to your name, or the epitaph that would fit on your tombstone.
The ‘Earwig’ he mentions is the story you can’t get out of your head and so won’t forget.
After reading this I thought about the leadership-type talks I’d been to recently and none seemed to resonate with Tip Two (at least as far as I can recall). There was often talk of the latter two parts ‘Who Are We?’ and ‘What is our Common Purpose?’ but little of the (more difficult) ‘Who Am I?’.
The ‘Who Am I?’ is presumably intended to build up the trust and confidence that is the bedrock for what follows. That’s a pretty tough task to pull off well, particularly with a cynical or demanding audience eg a company or organisation going through difficult times. There’s also the opposite problem, that it may in fact come over as quite believable but is in fact fundamentally false and contrived.
Anyway, it’s an interesting point of view and an important topic so I’ll write more on his thoughts later.