The Apple Approach

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This infographic from Lifehack caught my eye.

Apple wasn’t just Steve Jobs of course and in all likelihood reality was far more complex than that illustrated above but it’s nevertheless stimulating food for thought. In particular the emphasis on secrecy which is quite at odds with ‘sharing’ company cultures.

An example is provided by the iPhone development project (see here):

Secrecy on the project was so rigid that the few employees who were directly involved (Christie described his team as “shockingly small” but wouldn’t elaborate on an exact figure) could only work on it at home if they did so in a secluded part of their homes, cut off from other family members. All images of the device were to be encrypted.

 

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