On a lighter note, I was quite surprised to read that my local train operator, South West Trains, modified the standard messages on the digital info signs to fit in with Valentine’s Day – quite a creative move!
An example is given above.
Love was in the air for South West Trains passengers this weekend after the rail company romanced them by renaming station on electronic platform signs.
Those travelling on Valentine’s Day (Saturday February 14) were treated to a range of loved-up plays on station names across Hampshire and Surrey.
The London Waterloo to Salisbury service was changed to “London Waterlove” to “When Harry met Salisbury”, while Liphook became “Lips-Hooked” and Petersfield “Passionfield”.
Fleet was changed to “Fleet-ing Romance”, Ash Vale to “Ash Valentine”, Hook to “Hook, Line and Sinker” and Farnborough to “Four Weddings and Farnborough”.
It’s not without risk of course:
However, the puns may have backfired slightly after some commuters claimed it left them confused and even led to some missing trains.
The sight of the pun names next to notices informing passengers of delays or cancellations also killed the romance for others.
Anyway, it’s good to know that some companies are brave enough to try a corporate sense of humour!