Making Decisions Under Doubt

A previous post discussed new approaches to handling doubt, motivating it’s use as a source of creativity and wisdom rather than as a mental block. There was a focus on exploring unknowns and not being paralysed by them. I was interested to see this quote from Deborah Meaden, a well-known UK entrepreneur and investor:

“But my thing is, all I need to know is enough to know what I don’t know. I don’t need to know everything. I can find the expert. I always look for the expert in the room. I need to know what I don’t know. And once I feel like I will know what I don’t know. Then I can invest.”

Meaden appears on a TV show, Dragons’ Den, where a panel of investors grill a wide range of entrepreneurs who are looking for investment and business advice to grow their businesses. Although you only see an edited version, it appears that decisions have to be made fairly quickly on limited and sometimes confusing information. The quote indicates how she proceeds even under doubt.

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